New Year's Marketing Resolutions

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I hope you are as excited about the upcoming year as I am.  Time again for those New Year's Resolutions.

Are you making them again this year?  Or, are you like those who are going to ‘skip making them so as not to have to break them again.’

So WHAT is it going to be this year - losing weight, getting in shape, improving some of your relationships, taking some more time off and actually taking a vacation this year?

Not to worry,  the aim here is not to lecture you about making your Resolutions more REALISTIC  this year so that you can actually STICK  to them.  You probably already know that you need to create a PLAN to achieve them, and then put it into action.

How about a Marketing Resolution?

This is simply an invitation to resolve to get into Marketing Shape this year, and to  become a Stronger Marketer for the sake of your business;  and, No NEED to count "carbs" or "grams of fat" to stick to this resolution.  However, you will need a plan and commitment to put it into action.

"No NEED to be some kind of Marketing Wizard  or Guru  to get great marketing results. You do, however, need to be willing to put in regular and consistent effort."

This is well-worth pointing out because it happens to be TRUE; and there is no shortage of living proofs  of this statement; people that do not even have a degree in Marketing,  but  do have a viable system into which they put regular and consistent time and effort for maintaining and improving thereof.

Caution: A Marketing Resolution Will Require Work

The all too-familiar commercial whereby a couple claim that each lost 30 to 40 pounds by taking this "magic" pill is an appropriate case in point.  They show the before and after pictures where the couple were obviously flabby and out of shape in the before-pictures. In the after-pictures, the couple are not only much slimmer, but also they look like they had been carved out of marble.

The answer to the question as to "How did they get so 'buff and cut' just by taking a pill?"  surely lies in the fine print where the commercial proceeds to say that the said results were achieved through a combination of regular diet, exercise as well as taking the "magic pill" product.  Here there exists a natural and legitimate follow-up question along the lines:  "Couldn't they have gotten those results just from the diet and exercise alone?"

But this article is not about the ridiculousness of the "magic pill" commercial.  No, this article is for those of us who want to make some positive changes in their Business. You will be doing some planning as to how to make the next year your best year yet.  You are waiting for that gentle NUDGE to start getting into marketing shape.  TIME TO START!

You now invited to create two or three GOALS that will make a difference to your Business; and then, put them on a calendar on your wall.  If you don't complete them are you any worse off?  But, if picking them and putting them on a calendar is enough to help you get some results then you've discovered a simple system to achieve positive change.

Here are a few suggestions for marketing Resolutions that you can stick to, and would help make a difference in the next year.

·       Commit to learn something about marketing every month. There are several ways you could put this on the calendar and actually hold to this resolution.  Every month you could commit to read a book, attend a seminar, attend a workshop, enrol in a tele-class, or buy and listen to audio on some specific marketing topic.

You don't necessarily have to try to learn everything about marketing all at once. But, you do owe it to yourself to continuously learn. Pick a different marketing topic for each month and then determine your preferred learning method.

·       Commit to write something about your area of expertise every month. Writing is probably the single most important marketing skill you can master. The good news here is that you get to write about what you already know. Then finding ways for you to share what you write will actually serve as a client attracting marketing tool for you.

Think how much you would be getting the word out about what you're great at if you wrote and distributed something every month.  Write a tip sheet to give to clients and referral sources.  Start sending a Newsletter or Ezine  to everyone in your network of contacts.  Submit articles to the publications that your target market turns to for information.

·       Commit to testing your attention getting message every month. The first thing you say when someone asks, "What do you do?," should create some interest and get your listeners to ask for more information.

·       Put some networking events on your calendar for each month of the year.  Stop worrying about trying to get a new client.  Just go and test your attention getting message to see who asks you to tell them a bit more.  Here is  a great follow-up when someone does ask for more information - offer to send them something that you have recently written on the topic (Newsletter).

Just like all exercise Resolutions made in the past, even scheduling just a few hours a week or a month will begin to make a difference.

A Few More Tips to Make Your New Year's Marketing Resolutions Stick

Once you make your Resolutions (hopefully getting into marketing shape is one of them), write them down in big letters and put them up where you'll see them every day. Tell at least three people who will help you stick with it.

Sometimes you just have to hear something over and over again until in it really sinks in. "You don't have to be a marketing guru to get great marketing results, but you do need to be willing to put in regular and consistent effort."

Just like an exercise program, if you write it out then you'll be more likely to stick with it. Get a simple marketing calendar and commit to specific marketing activities every month.

If you want a few exercises to get you started, then reading the E-Myth Revisited will be worthwhile.  Write a one-page tip-sheet on the top three things your clients could do to improve their current situation immediately. Practice a new introduction that gets people to say, "Wow, I'd like to hear more."

Don't go it alone. If you're serious about getting into marketing shape this year, consider the benefits of a marketing coach or joining some kind of accountability or mastermind group.

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Other useful Links include:

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Deutsche Kunden :
Amazon.co.uk:
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